![]() Pitt was the creation of former dive shop worker turned novelist, Clive Cussler who, as legend has it, was given a DOXA as a parting gift when he left his dive shop job to pursue writing full-time. But it received another celebrity endorsement, this time in the form of a fictional hero, Dirk Pitt. The DOXA SUB 300T was produced for many years in various forms but languished in the 1970s, thanks to the quartz watch revolution. ![]() If you wore a DOXA SUB in the 1960s, you were a diver. The watch was a huge success and countless divers wore it as a sort of badge of honor. was so pleased with the SUB 300 (the “T” didn’t come until later) that it bought the rights to be sole distributor of the watch in the United States and put its familiar “Aqua-Lung” logo right on the dial. The result was a watch that didn’t look like anything else and could have only been the result of a purely purpose-designed mandate. So DOXA designer, Urs Eschele, started with a blank sheet of paper and a list of specifications from some of Cousteau’s minions. But they saw in the bold sport of diving an opportunity to create a new kind of watch, one designed for the sport diver, not the mine-clearing, Black Ops, Special Forces frogmen who were wearing stark Rolexes and Omegas. Divers selected a DOXA dive watch to bear its logo, it was like a blessing from Neptune himself.īy 1967, DOXA was a tired brand whose glory days were seemingly behind it. Divers Company, which was providing reliable, affordable underwater gear to amateur underwater explorers. ![]() ![]() And as if he wasn’t busy enough, Cousteau was also the president of the American diving equipment company, U.S. #Doxa Serial Numbers seriesIt was also Cousteau, whose French-accented voiceovers and globetrotting adventures on his TV series fascinated households worldwide. It was Cousteau who, along with Emile Gagnan invented the Self-Contained Underwater Breathing Apparatus (SCUBA) known as the Aqua-Lung. In the 1960s, scuba diving’s popularity was booming, thanks almost entirely to one man: Jacques-Yves Cousteau. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |